How to Maximize Marketing ROI with Creative Intelligence
Your Guide to Holistic Campaign Optimization
As marketers, we’re immediately inclined to optimize the post-production aspects of our campaigns first: targeting, bid, budget, in-platform messaging. That approach neglects the fact that 70% of campaign performance is dictated by the creative. Our data shows that when you optimize creative alongside the in-platform levers, ROI more than doubles.
In this eBook, you'll learn:
- Why ignoring creative optimization is a costly blindspot.
- How to optimize your marketing campaigns holistically.
- What it looks like to apply an analytical mindset to every step of optimization.